Having been in business since 1998, we have noticed a large number of trends that have come and gone in the natural/alternative health circle. We have seen everything from some new exotic fruit that will supposedly cure your woes (Noni, mangosteen, acai,) to electrical devices that can supposedly cure cancer, to diets that run from raw vegan to paleo or high fat to no fat or low carb to no carb. Lots of absurdity peppered with some truth.The most distressing of all is that we constantly see people chasing after and spending good money on what is often nothing more than sexy marketing at the expense of embracing proven/time tested health benefitting concepts and products. Maybe there is something about American culture that results in the masses being distracted by the latest and greatest next miracle fix or maybe it is a universal

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